Midori House

Midori

House

Location
Hà Nội

Role
Branding

Year
2019


Midori House đúng như cái tên là một góc xanh nhỏ nhắn giữa phố Láng Hạ ồn ào tấp nập, tại đây Midori “xanh” thật sự với salad và đồ ăn healthy như cơm gạo lứt, smoothie, cà phê ngon và trà hoa quả hiện đại. Không gian tuy nhỏ nhưng nhẹ nhàng ấm cúng.

The Challenge

Midori House mong muốn 1 logo trẻ trung năng động, thể hiện được cái “xanh” từ những món nước uống bổ dưỡng và những phần ăn “salad” tươi ngon, bổ dưỡng.

The Solution

Midori nghĩa là màu Xanh みどり và cũng là khu rừng trong tiếng Nhật. Khi nhìn qua logo bạn sẽ thấy một chiếc ly được nhìn từ trên xuống tròn xoe gắn thêm cánh lá bạc hà. Nhìn kỹ hơn bạn sẽ thấy hình ảnh một cô bé gái đang ngửa cổ uống nước với 2 bím tóc lúc lắc, hình ảnh bím tóc xoè ra như 2 chiếc lá của một mầm xanh tươi vươn mình dưới giọt nước, chờ vươn cao vươn xa

Selvsikker is the solution of the morning preparation for every guy´s very first date. With a strong focus on functionality, Selvsikker is a fail-safe solution for you to rely on. Opting for the best, consciously selected clothing that is simple-yet-elegant, parired with products that provide effective and gentle care.

We make sure that everything goes right at that very special date for brave guys.

Challenges

You have been scoping someone out for a few weeks, and you like what you see. Maybe you´ve been flirting in the elevator at work. Maybe you got her number when you helped her recover all those groceries she drpped in the partking lot.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance to be the only guy she kisses for the foreseeable future. This is about first dates.

 

Make sure you are ready

Before all this happen, the morning preparation could be the most frustrating after searching all night on Yelp for a the most rated restaurants. You need to think of what to wear in the morning and make sure that you looks good and attractive.

The branding explores the elegance and simplicity

Enjoy dating,
a good talk and wine.

Who doesn’t enjoy a good glass of wine in a beautiful place being in good company.

Cologne, clothes and senses. These are parts of the equation developed to get a first yet good impression. You´ll date as never before, because you´ll date with most of the work done, just be yourself and enjoy with a good talk with a nice person.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

Brand perception improved positively, conversion increased by 25% and 90% of people surveyed liked the new rebranding.

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